“Why are you interested in Guggenheim specifically, and how do you view our position versus a bulge bracket?”
What they test. Understanding of the elite boutique model and lean staffing
Weak answer. Guggenheim is a top middle-market bank with a great culture and prestigious name.
Strong answer. References actual deal cross-sections, the one-MD, one-VP, one-Associate, one-Analyst staffing model, and the appeal of pure-play advisory over balance-sheet lending.